Tag: understand advertising
-
The carbon footprint of Media – Part 1: Digital and TV
The advertising industry is pressured, like any other sector, to reduce its impact on Climate. Brands and publishers have pledged to become carbon neutral by 2030 to mitigate the risks for the environment. What is actually the impact of media production and usage? what can brands do?
-
Cookie Life – Part 2: Targeting without third-party cookie
I wrote this article as part of a series published on the Mercury Media Technology GmbH blog. To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will give here a quick look into what are these…
-
Right message at the right time – why is timing important ?
First steps in communication for small businesses – learn the basics on timing to find your way towards smarter communication.
-
What is Media vs Message ?
two pillars of communications – media and message – are intertwindd but not equal. check here what are the characteristics of media.