Lauriane Tiard-Caillaud
With professional expertise built through 20 years of practice in strategy, branding, communications, CSR and ecology, as well as extensive travel and sports training, I have nurtured my character and work ethic to become an effective adviser. Supported by a network of professionals – experts in their fields – we deliver a set of services adapted to small and mid-sized businesses.
Give me 5 minutes on a call, we will understand each other.
There is always a solution
I believe that my job is to become useless, as you would have built what you need out our exchanges, workshops, teamwork, audits; that is to say, I can provide any means that sounds necessary to make your company and your brand thrive without any more external help
My values
Empathy: No judgment & great adaptability
Originally from France, I studied and lived in 7 other countries. I have learnt to be pragmatic; that everyone has a valid point of view and that energy is best spent on leveraging everyone’s input in a way to get things done.
Citizen of our time: Diverse international network
I can work proficiently in French, English, Spanish and German. I travelled – a lot – even before Instagram existed and I built an understanding of the regional dynamics, as well as the latest trends through insatiable curiosity.
Courage: no taboo reading of your situation
I do not fear confrontation and honest feedback, which is also why I can help you grow and move forward. Sometimes it is needed to bring an external voice to help disentangle tense situations. I offer straight and non-emotional clarity, which often means hard truth as part of my assessment, and that requires courage on both sides.
Data savvy: Deep business understanding, ROI oriented
As a trained economist with a scientific background, I understand and challenge a business plan, forecasts and market studies; and can help you build your plans based on your business dynamics and challenges.