Category: Professional Insight

I wrote this article as part of a series published on the Mercury Media Technology GmbH blog. We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover to set out on this exciting journey: What…

I wrote this post for MMT Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making is not about building data-heavy graphs in business presentations to help you determine your next business steps. You need…

I wrote this post on MMT Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an essential tool for building awareness to the point of overspending other digital channels and most other media channels in…

I wrote this post for MMT Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves considerably over time, in terms of granularity and utility for business performance. Content Sections Why owning your data? What…

Also, learning every day – even for a minute – keep the spirit up and , so this is an essential reason to find moment daily to work on myself. .. to complete Ghandi’s quoteAlso, learning every day is key to my inner stability, so this is an essential reason to find moment daily to…