Category: Professional Insight
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Cookie Life – Part 5: Universal Identifiers
As part of the third-party cookie replacement, many solutions emerged, one includes joining force to trace users accross multiple platforms. Here is how this works.
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Cookie Life – Part 4: Data Clean Rooms
Preserving the privacy of your customer base is paramount both ethical and strategically. Here is one technical solution for that.
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Cookie Life – Part 3: First-party data collection strategy
Knowing more of your customers is always relevant for anticipating the next products or revenue sources. Establishing a structured base of information and being able to leverage them in a efficient way is an edge. This is were you could start with.
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Cookie Life – Part 2: Targeting without third-party cookie
I wrote this article as part of a series published on the Mercury Media Technology GmbH blog. To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will give here a quick look into what are these…
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Cookie Life – Part 1: Status Quo
Understanding to past to perform in the future, here is the goal of this article to set the scene on Cookie and privacy.