Tag: understanding media
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Cookie Life – Part 4: Data Clean Rooms
Preserving the privacy of your customer base is paramount both ethical and strategically. Here is one technical solution for that.
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Cookie Life – Part 2: Targeting without third-party cookie
I wrote this article as part of a series published on the Mercury Media Technology GmbH blog. To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will give here a quick look into what are these…
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Cookie Life – Part 1: Status Quo
Understanding to past to perform in the future, here is the goal of this article to set the scene on Cookie and privacy.
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Keeping Advertising yearly commitment in check
I wrote this post for the company I work for – MMT – it is also posted on their blog Every year in June we hear about the Upfront market in the US, and this COVID year, particularly as it, could not happen in its normal sense. But the other markets or media are not…
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Right message at the right time – why is timing important ?
First steps in communication for small businesses – learn the basics on timing to find your way towards smarter communication.