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I wrote this article as part of a series published on the Mercury Media Technology GmbH blog. We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing…

I wrote this post for MMT Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making is not about building…

I wrote this post on MMT Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an essential tool for building…

I wrote this post for MMT Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves considerably over time, in…

Also, learning every day – even for a minute – keep the spirit up and , so this is an essential reason to find moment daily to work on myself. .. to complete Ghandi’s quoteAlso, learning every day is key…