I wrote this post for MMT We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover to set out on this exciting journey: What are data-driven solutions? Why invest in data-driven solutions? When to invest… Read more

I wrote this post for MMT Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making is not about building data-heavy graphs in business presentations to help you determine your next business steps. You need… Read more

I wrote this post on MMT Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an essential tool for building awareness to the point of overspending other digital channels and most other media channels in… Read more

I wrote this post for MMT Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in the first half of the year, will continue in all branches and across all company activities. But how can… Read more

I wrote this post for MMT Everything and nothing has been said about the pandemic. From weak as a sneeze to deadly as the plague – Covid-19 hit the world like a close-range bullet. We first heard about it this time last year and no one could have imagined what it would engender in the… Read more

I wrote this post for MMT Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves considerably over time, in terms of granularity and utility for business performance. Content Sections Why owning your data? What… Read more

Also, learning every day – even for a minute – keep the spirit up and , so this is an essential reason to find moment daily to work on myself. .. to complete Ghandi’s quoteAlso, learning every day is key to my inner stability, so this is an essential reason to find moment daily to… Read more

Maximising the potential of each day with two priorities : living the present and preparing the future. Ghandi For many who knows me, I am slightly hyperactive – meaning that I am not considered on the sick-side of the scale but rather on the annoying side – I do have a feeling that being fully… Read more