Blog

Do not hesitate to help me out with suggestions and questions in the comment section of each post.


  • How to really transition to data-driven decision-making?

    April 12, 2021 by

    I wrote this post for MMT We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover to set out on this exciting journey: What are data-driven solutions? Why invest in data-driven solutions? When to invest… Read more

  • Data infrastructure for advertising – where to start?

    March 6, 2021 by

    I wrote this post for MMT Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making is not about building data-heavy graphs in business presentations to help you determine your next business steps. You need… Read more

  • Why scaling beyond walled gardens?

    February 6, 2021 by

    I wrote this post on MMT Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an essential tool for building awareness to the point of overspending other digital channels and most other media channels in… Read more

  • What 2021 can bring?

    January 6, 2021 by

    I wrote this post for MMT Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in the first half of the year, will continue in all branches and across all company activities. But how can… Read more

  • “Learn as if you were to live forever.”

    October 7, 2020 by

    Also, learning every day – even for a minute – keep the spirit up and , so this is an essential reason to find moment daily to work on myself. .. to complete Ghandi’s quoteAlso, learning every day is key to my inner stability, so this is an essential reason to find moment daily to… Read more

  • “Live as if you were to die tomorrow”

    September 7, 2020 by

    Maximising the potential of each day with two priorities : living the present and preparing the future. Ghandi For many who knows me, I am slightly hyperactive – meaning that I am not considered on the sick-side of the scale but rather on the annoying side – I do have a feeling that being fully… Read more

  • Keeping Advertising yearly commitment in check

    August 14, 2020 by

    I wrote this post for the company I work for – MMT – it is also posted on their blog Every year in June we hear about the Upfront market in the US, and this COVID year, particularly as it, could not happen in its normal sense. But the other markets or media are not… Read more

  • Is your communication attention worthy?

    July 20, 2020 by

    Business communications is blurred between internal and external messages in the social sphere. Whereas it could be leveraged to potent business creation when addressed well. let explore what make a news worth it, and where to start on the path of external comms for growing small business.

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